December Update: It’s all in the numbers

Reflecting back on 2023 — and looking ahead to next year

It’s been a busy and productive year for the CTA team. As we head toward the end of the year, we wanted to share our very own “CTA Wrapped” (which of course has to include some Taylor Swift). We’re so grateful to our partners, supporters, and friends for helping make our second year another success.

Partners

• 41 signed partners
• 263 user accounts created
• 446 support tickets solved
• 61 knowledge base articles
• $12M dollars saved for our partners
• 96 Net Promoter Score

Our Team

• Team Breakdown: 39% BIPOC and 62% non-cis male team
• 2973 applications to CTA roles (!!)
• 2 new CTA babies!

Development:

• 473 Stories and Issues Resolved
• 571 Development Features and Engineering Tasks
• 87 Bugs Fixed
• 56 vendor integrations (and counting!)
• > 1258 TiB of data ingested
• > 1174 TiB of data queried

Most Played Songs of the Year

• Mess by Noah Kahan
• Cruel Summer by Taylor Swift
• Cover Girl by RuPaul
• Flower by Miley Cyrus
• We Might Even be Falling in Love by Victoria Monét
• Boss Bitch by Doja Cat
• Pink Noise for Studying by Dancing Waves
• The Boys are Back in Town by Thin Lizzy
• Free Lunch by Isaiah Rashad
• Sans Soleil by Alexisonfire
• Horizons by Gus Dapperton
• Permanent by Kygo, JHart
• Little More Time by Lucky Dave, Victoria Monét
• Pirate Radio by Jean Dawson
• Love You for a Long Time by Maggie Rogers
• She Burns by Foy Vance
• Falling for You by Neil Frances
• Cool About It by boygenius
• So What Now by Reneé Rapp
• First Light by Hozier
• Lo que tú me das by Juanpalitoschinos

2024 Product Release Preview

We’re obsessed with figuring out the best ways to support our partners. As we head into a hectic, vitally important 2024 election year, we’ll release tools and products to make it easier than ever to leverage your data to run smart, effective program.

So before the year closes, here’s a preview of our 2024 product roadmap:

PAD 2.0!
PAD 2.0 will include major updates to our PAD UI that focus on giving more power to non-technical users, including:

• Matching Interface: Run matching workflows without needing to touch code.
• Embedded Workflow Templates: Push data from within the PAD UI into external destinations like VAN and Action Builder with the help of an easy-to-use wizard.

Syncs on Syncs
Not every organization needs a full data warehouse, but everyone needs reliable infrastructure to get data from Point A to Point B. We’re expanding our sync catalog to include even more syncs and are continuing to expand the ways in which you can leverage your syncs. Stay tuned for more in 2024!

Ensuring Uptime
We know 2024 is an extremely important time for our partners and we want to make sure that the platform remains stable at this critical time. We’ll be focusing on scale and availability measures — keeping data pipelines monitored and fine tuning ingestion to bring in mission critical data as soon as it’s available.

Notes from BenDesk*

*Ben is our resident ZenDesk captain and manager of all help@ inquiries. We’re bringing you interesting inquiries from his inbox each month to help share learnings across our community.

Question of the Month: Is there a way for me to automate and schedule my queries in PAD?

Bendesk Answer: Yes, there is! Using the scheduled queries feature in PAD, you can streamline your workflows, ensuring your work is executed regularly without manual intervention.

The process of creating a scheduled query is simple. First, you’ll need to compose the query you want to schedule. After writing the query, click the “Schedule” button (next to “Share”) to configure the scheduling options, including frequency, destination table, and email notifications. Once the scheduling options are set, you can save and activate the scheduled query. It will then execute automatically according to the specified frequency.

We recommend periodically reviewing your scheduled queries to maintain optimal performance and cost-effectiveness. This ensures all queries run as intended and do not incur unnecessary computing costs.

For more information on scheduled queries and best practices for using them, take a look at our help article here.

*New* Clarity Campaign Labs — Model Samples

We are thrilled to announce our new partnership with Clarity Campaign Labs to offer PAD users data samples of their extensive national model suite. This collection gives users the opportunity to explore Clarity’s data models and build sample queries or reporting. These samples can also serve as a valuable training resource to teach your team how to work with models and scores.

Each score contains a 10% random sample of Clarity’s national models and comes with supporting documentation. To make these models easy to use, the scores are keyed on TargetSmart’s VoterBase ID to help identify the person corresponding to each one. The list of currently available samples includes:

• 2022 General Election Turnout
• 2024 General Election Turnout
• Biden Approval
• Choice
• Climate Change Priority
• College
• Gun Owner
• Likely Retiree
• Low TV Usage
• Partisanship
• Religious Services Attendance

To learn more about the Clarity Model Samples and how to access them, check out our help article here. And if you have other data samples you’d like to see (or if you’re a vendor who would like to offer something to CTA partners), email us at info@techallies.org!

What We’re Reading

• Setting the Table by Danny Meyer: A look at how restaurateur Danny Meyers created his restaurant empire centered in the concept of Enlightened Hospitality. Great for foodies or anyone interested in how to build a company and an approach to leadership.
• The Root of Over-Meeting Culture by Anne Helen Peterson: Why are we meeting so much and getting so little done? This essay digs into the forces behind over-meeting culture and some ideas on how to fix it. You’ll be nodding along to this one.
• 2023 Person of the Year: Taylor Swift by Sam Lansky: As Sam says, when Taylor has a story to tell, you listen (or read).